As I reflect on the latest feature in UNTOLD Magazine, it brings me immense joy to celebrate the collaborative spirit that shaped the “Sculpted in Color” photoshoot. Gracing the cover of the January 2024 issue is a testament to our collective vision and dedication to the art of visual storytelling.
The shoot, set against the modernist canvas of SF MOMA, spotlighted the dynamic Jasmine Chen, whose presence animated the space with an almost sculptural quality. Adorned with the distinctive art fashion jewelry of Bel Amour Bijoux by Miae Nelson and styled by Hannah Do, Jasmine’s series of portraits are not just images, but conversations between form, color, and texture.
This publication marks the 126th time my work has been featured in a magazine, a milestone that underscores the value of seeking out and embracing diverse perspectives in art. It was through the keen insight of Pia Gould, Kisau Photography’s Magazine Consultant, that these photographs reached the pages of UNTOLD Magazine. Her guidance in positioning our work within the broader tapestry of contemporary photography has been invaluable.
The interview within the pages of UNTOLD Magazine delves into the creative process, highlighting the importance of capturing the essence of our subjects. It’s about the alchemy that occurs when a team comes together, each member contributing their expertise to create something that resonates on a deeper level. This project was less about individual accomplishment and more about the synergy of creative minds coming together to tell a story that celebrates life and art.
As we share this article, my hope is that it inspires others to dream bigger, to collaborate without boundaries, and to create with heart. Here’s to the beauty of creation and the endless possibilities that await when we dare to blend our visions into a shared narrative.
THE INTERVIEW
Meet Paul Tocatlian, a fashion and editorial photographer based in the San Francisco Bay Area.
Paul, your recent work, “Sculpted in Color,” is a captivating display of creativity and style. What was the core idea behind this photoshoot?
The core idea was to create a viPaul Tocatliansual narrative emphasizing the synergy between the model, their outfit, and the setting. In this case, Jasmine Chen’s vibrant presence, her striking yellow gown, and the minimalist backdrop of the San Francisco Museum of Modern Art served as our canvas. We aimed to capture moments where these elements harmoniously intertwine, each enhancing the other.
How do you ensure the model remains the focal point in a dynamic setting like SFMOMA?
Focusing on the model, Jasmine, was key. Despite the compelling surroundings, it was crucial to highlight her expressions and movements. We achieved this by carefully composing each shot to ensure she stands out, using composition and angles that accentuate her presence against the art pieces.
What role does the outfit play in your photoshoots, especially in “Sculpted in Color”?
The outfit is an essential narrative tool. In “Sculpted in Color,” Jasmine’s yellow gown wasn’t just clothing; it was a statement piece that interacted with the environment. It acted as a bridge between Jasmine and the minimalist art, adding a layer of depth to each photograph.
Could you elaborate on how you select locations and how they contribute to your storytelling?
Location selection is paramount. It’s not just a backdrop but an active participant in the story. For this shoot, SFMOMA’s artworks provided a contrasting yet complementary canvas to Jasmine’s vibrancy and the gown’s fluidity. The location is chosen for its ability to enhance and interact with the model and its outfit.
How do you balance the artistic elements of a fashion shoot with the need to focus on the model?
Balancing these elements can indeed be challenging. I approach it by considering the model as the narrative’s anchor. Everything else revolves around her. The fashion elements and location are curated to support and elevate her story, ensuring she remains the centerpiece.
In “Sculpted in Color,” how did you work with Jasmine to bring out the best in her poses and expressions?
Working with Jasmine, an experienced model, greatly enriched the creative process. Our photoshoot collaboration was a harmonious blend of planning and spontaneous artistry. We shared ideas about the mood and concept, but given Jasmine’s experience, she required little guidance. Her intuitive understanding of the shoot’s vision allowed for a fluid, impromptu approach. We balanced structured concepts with moments where Jasmine’s creativity and experience took the lead, resulting in authentic and dynamic expressions. This synergy highlighted her charisma and the gown’s elegance, capturing the essence of the shoot beautifully.
What challenges did you face during this photoshoot, and how did you overcome them?
One challenge was ensuring the museum’s art did not overshadow Jasmine. We meticulously planned each shot, considering the interplay of light, color, and composition. By doing so, we maintained a visual balance where Jasmine remained the central figure.
How important is collaboration with other creatives, like stylists and makeup artists, in your work?
Collaboration with other creatives is fundamental to our work. For example, Hannah Do, our wardrobe stylist, plays a critical role both before and during the shoot. She works closely with designers to select the perfect pieces for each model and also offers a curated collection of designs from the Kisau Clothing Collection. This ensures a diverse range of styles and fits for every shoot. Additionally, Pia Gould, our Magazine Consultant, is instrumental in promoting our work post-shoot. Her expertise in the industry helps in effectively showcasing and amplifying our finished projects. The synergy of these diverse talents, from styling to post-shoot promotion, is essential in crafting a cohesive and impactful visual narrative.
Could you share your philosophy on capturing the essence of a person in your photographs?
My philosophy centers around authenticity and connection. I strive to capture the essence of the person by creating a space where they feel comfortable and confident. It’s about observing and capturing those fleeting, genuine moments that reveal their true spirit.
Finally, what do you hope people take away from “Sculpted in Color”?
I hope viewers experience the emotive power of visual storytelling. This shoot was about more than just aesthetics; it was a celebration of harmony between a person, their attire, and their environment. I want people to feel the energy and narrative behind each image, inspiring them to see beauty in the interplay of these elements.
© Paul Tocatlian. All Rights Reserved.
Kisau Photography 